Increase Halloween Sales with these Top Tips
It’s been a busy summer for the Rock and Roll Experience and it looks like it’s now time to hang up our flip flops and bring out the jumper. But before you start preparing for darker evenings and feeling less motivated why not use the season changes as a way to boost your company Halloween sales? There are many holidays and events during the year you can leverage to promote your business and generate more sales.
As we all know Christmas is the most popular and profitable time of year, but with Halloween sales now worth over £330m in the UK alone, it should definitely not be forgotten. The great thing is, you have the chance to have a little fun with it at the same time. Use social media, or local media to promote any special events, products and promotions to ensure you make the most of the spooky season.
Create a Halloween version of a product you sell
Putting a spooky spin on a product you already sell is a fantastic way for your business to get into the spirit of Halloween, while allowing you to keep costs down. For example, if you’re a restaurant, or cafe, you could offer pumpkin spiced coffee or decorated cookies or themed cupcakes. Alternatively, if you run a beauty salon, you could advertise Halloween makeovers, and themed manicures or even children’s face painting! If you’re using social media to advertise your themed products, make sure you include some photographs of what you have on offer, as research suggests that users are more likely to engage with posts that have pictures.
Change your window display for increased Halloween sales
Changing your display to suit the season can really help you to make a good impression on passers by and to entice customers into your business, you should change your window display monthly to keep customers interest. You can also use your windows to promote any special offers or events that you will be running. Give your windows the ultimate Halloween make-over by using lights, cobwebs and pumpkins, which will give your store a fun and festive feel. You don’t have to spend a lot of money to do this.
Run a social Media Competition
You can create excitement with minimal effort by engaging your customers on social media. One way of doing this is to hold an online fancy dress competition. You can encourage your customers to post their best Halloween costumes to your social media site, tagging your business page, or including a hashtag, to involve your followers. A great prize would be a voucher to spend within your business, as people using gift cards spend on average 40% more than the value of the voucher on purchases in store or online.
Partner with another business
Choosing to partner up with another business during important seasonal events of the year can prove to be very beneficial for you and your chosen business and it is a fantastic way to find new customers. Great partner choices include sweets shops, party-supply or fancy dress shops. If you own a restaurant, you could give your customers a voucher to receive discount at a fancy dress shop, and they can do the same for you.
Book a Halloween Themed Team Building Event
If your office or shop employees seem a little flat as the winter months approach, perhaps you are looking for ways to boost team morale within your company and get everyone enjoying themselves and reconnecting as a team.There are many spooky team building events out there which will energise your employees ready for a productive winter. One of the team building events we offer is the Thriller Experience. We take Micheal Jackson’s iconic Thriller dance routine and give your team the chance to be stars of the show. No dance experience is necessary and even those with two left feet will be surprised at how much fun they have. Using professional choreographers, we teach you the classic moves from the famous Thriller routine before bringing it all together to learn it for a full performance. Our make-up artists then provide the zombie make-over so you look the part.
Get in touch today for a no obligation quote.