The Rock & Roll Experience is an organisation that you NEED at your event, no matter how big or small. I recently booked the Rock & Roll Choir experience and it really was a phenomenal experience. Highly recommend.
Rebecca Farnworth – Head of Operations at OTD Limited
There is a reason music-based team building works better.
Most team building puts people in the same room while they tackle their own challenge. Music is different. When your team makes music together, every single person has to contribute, listen and trust each other. The result is a level of connection, energy and shared achievement that most other activities simply cannot produce.
We have the science to prove it. Find out why music brings teams together like nothing else.
Some of our favourite purpose driven corporate events
Boomwhackers
They look like silly plastic tubes
(and they are) but when the group works together they can create classical music.
Drumming
They look like silly plastic tubes
(and they are) but when the group works together they can create classical music.
Virtual music quiz
Test your knowledge with this quirky interactive and totally unique quiz. Works brilliantly as a virtual team build or for in-person events.
Music video
Your team can plan, create and star in their own music video. Hilarious, crazy and brilliantly unique team building.
Thriller dance
Here your team learn the iconic Michael Jackson dance routine. It’s a hilarious team building activity.
Morris dance
A hilarious session learning a traditional English folk dance. The most quintessentially English team building session.
Beat box
Very modern and very accessible. Anyone can do this and we show you how to become expert beatboxers. A perfect energiser or team building activity.
Harmonica
Each delegate gets their own harmonica in a musical team build that sees them master the blues harp! Perfect as a short conference energiser.
Purpose Driven Corporate Events: Why Companies Are Moving Beyond Filler
There was a time when putting on a corporate event was enough.
Get everyone in a room. Book some food. Add a speaker. Throw in some entertainment. Maybe a few drinks.
Job done.
But something has changed.
People are asking a much more important question:
Why are we doing this?
Companies are increasingly looking for more from their events than simply filling a day in the calendar. They want experiences that have a clear purpose, support their company culture and give employees something genuinely worthwhile.
This is where purpose driven corporate events come in.
What is a purpose driven corporate event?
A purpose driven corporate event is built around an outcome.
Instead of starting with “What activity should we book?”, the starting point becomes:
What do we want people to think, feel, understand or do differently because of this event?
Perhaps the aim is to improve collaboration between departments.
Perhaps it’s to celebrate a successful year.
Maybe you want to bring a hybrid workforce back together, strengthen relationships or help people feel more connected to the organisation.
The activity should then support that purpose.
It sounds obvious, but it’s surprisingly easy to get the process backwards.
Stop filling the agenda
Think about the traditional corporate event.
Presentation. Coffee. Presentation. Lunch. Activity. Dinner. Drinks.
There’s nothing wrong with any of those things.
The problem comes when activities are included simply because there needs to be something in the programme.
If you removed an activity from your event and nobody would notice, why was it there in the first place?
Your employees are giving you something incredibly valuable when they attend an event: their time and attention.
That time should feel worthwhile.
Your event should reinforce your company culture
If collaboration is one of your company values, don’t just talk about collaboration.
Create an experience where people actually have to collaborate.
If creativity matters, give people something they have to create.
If connection is important, give people an opportunity to connect in a way they don’t normally do at work.
In other words:
Don’t just tell people what your culture is. Give them an experience of it.
This is one of the reasons experiential corporate events can be so powerful.
Where does music fit in?
Music is particularly effective because it naturally creates shared experiences.
People have to listen.
They have to respond.
They have to work together.
And they have to contribute to the outcome.
Imagine a group of employees who don’t normally work together creating a piece of music, recording a song or performing together.
The music itself is only part of the experience.
The real value comes from what happens while they’re creating it.
People communicate.
They laugh.
They step outside their normal roles.
They encourage each other.
And ultimately, they create something together that didn’t exist before.
That’s a pretty good metaphor for a successful team.
Different people. Different roles. One outcome.
Purpose doesn’t mean boring
There’s a danger that “purpose” sounds like another corporate buzzword.
It shouldn’t.
A purpose driven event doesn’t have to be serious, worthy or full of PowerPoint presentations.
It can be loud.
It can be ridiculous.
It can involve people making terrible noises on drums.
It can involve dancing, singing and plenty of laughter.
In fact, fun can be part of the purpose.
The important thing is that the fun isn’t just there to fill a gap in the agenda.
The fun is the vehicle. The outcome is the destination.
What will your people actually remember?
Nobody remembers the conference room.
Nobody remembers the third PowerPoint presentation.
And very few people remember the 20-minute coffee break.
But they might remember creating a music video with their colleagues.
They might remember performing together.
They might remember the person from accounts who turned out to be an incredible drummer.
They might remember laughing with someone from another department they’d never previously spoken to.
Those moments become stories.
And stories become part of company culture.
That’s the real opportunity with corporate events.
Don’t just give people a day away from their desks.
Give them something worth talking about afterwards.
Five questions to ask before planning your next corporate event
Before booking a venue or choosing an activity, ask:
- Why are we bringing these people together?
- What do we want them to feel when they leave?
- What should be different because of the event?
- Does the activity actually support that outcome?
- Will people remember this experience six months from now?
If you can answer those questions, you’re already heading in the right direction.
Because the future of corporate events isn’t necessarily bigger events, more impressive venues or more entertainment.
It’s more intentional events.
Events with a reason.
Events that reflect the company’s culture.
Events that create genuine connection.
And experiences that give people something they simply can’t get from another Teams call.
Because when people leave an event saying:
“That was fun.”
That’s good.
But when they leave saying:
“That was us.”
That’s something much more powerful.
At Rock & Roll Experience, we create high-energy corporate team building events and experiences that use music to bring people together, create shared outcomes and turn company values into something people can actually experience.
Because your next corporate event shouldn’t just fill a day. It should achieve something.
Looking for new music team building ideas or different team building activities? Rock & Roll Experience offer a range of different corporate music team building events to fit every team building need. These range from short ice breakers up to whole day team building sessions, from five people to five thousand and anything in between.
But for all of our team building events we aim to make a real difference to a team whilst having a great time creating a unique experience.
There are even scientific studies to show how music team building can help you grow a stronger team.
About Rock & Roll Experience
Fun team building events
The Rock & Roll Experience was founded to provide unique, fun team-building events that foster real connections. With years of expertise in music, education, and corporate events, our team has performed worldwide at top venues across the UK and Europe, and with major music icons appearing on prominent TV shows.
Connecting through music
The team has taught music to a wide range of people, from children to adults, in corporate settings and workshops for 3,000+, as well as to those with learning difficulties. These experiences have taught them to connect with individuals, recognise their unique needs, and help them succeed through music.
Exceptional experiences
We listen to our clients, understand their goals, and deliver events that exceed expectations. We’re passionate about creating experiences that bring joy, smiles, and positive energy. Our team delivers events across the UK and Europe, taking the time to understand your needs from the planning stages.
Purpose Driven Corporate Events FAQs
Music team building involves music based activities and experiences designed to improve communication, collaboration and relationships within a group whilst being high energy, huge fun and highly creative.
Team building helps improve teamwork, boost morale, strengthen relationships and increase productivity within organisations.
Music team building activities can range from short 30 minute sessions to full day experiences, depending on your objectives and event schedule.
Team building activities can be designed for small teams of 10 people through to large groups of several hundred participants.
No. Most team building activities are designed to be inclusive and accessible, allowing everyone to take part regardless of experience or ability.
Yes. Team building activities can be tailored to suit your company goals, team size, event theme and desired outcomes.
Our team away day was all a bit last minute but Matt was fantastic with his planning!
It’s definitely something that the office will be talking about for a long time to come – 5 stars aren’t enough.
Amber-Anne Allen – PA to the COO of Trafalgar Entertainment
Are you ready to build a high performing team?
Team building is a powerful investment in your workforce, boosting trust, communication, and collaboration while reducing conflicts. Done right, it enhances employee engagement and positively impacts company culture. That’s why we create fun, energising events that help teams bond, collaborate, and step outside their comfort zones for shared success.
Unique purpose driven corporate Events events to your inbox in 30 seconds
We are the UK’s leading provider of musical team building and conference energisers. Collaborate, create and do something different that forges strong human connection within your team.
Tell us where to email the details and we’ll instantly send you a PDF event brochure.
The challenge: Provide a high-energy conference energiser for 450 delegates at 9am on day two of a conference. Only 15 minutes available. Zero time for setup or pack-down.
actually achieve?
short energisers throughout a full conference day to keep energy and engagement high, then bring the whole group together for one big shared performance as a finale.
delegates during a long all-day conference at the Mermaid Theatre. The client was concerned that a full day in one room would lead to restlessness and disengagement, affecting delegates' ability to retain the key messages of the event.