Case Study: Charity Guitar Build Team Building That Set the Tone for the Year
How a creative, music-led team building event brought alignment, energy and collaboration to a 40-person team in South Wales



Charity Guitar Build Team Building That Set the Tone for the Year
Kicking off a new year is a powerful moment for any organisation. This South Wales based company wanted an early January team event that would energise their people, reinforce shared values and set a positive tone for the months ahead. With a team of 40 and a strong people-first culture, they were looking for something genuinely engaging, inclusive and memorable.
The Brief
The brief was clear. Following a three course lunch, where the leadership team served food to the wider group as a visible message of support and unity, they needed a team building session lasting between two and three hours. It had to encourage alignment, collaboration and creativity while still being great fun.
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Team Size
10-200+
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Duration
1.5hours - 2.5 hours
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Room size
Dependent on group size. Tables useful.
The Solution
After exploring a number of suitable options, the team chose our Charity Guitar Build experience. It offered everything they were looking for. Creativity, collaboration, clear roles, shared goals and a strong sense of achievement, all wrapped up in a unique and exciting experience.
The group was split into four sub teams, each with a range of tasks that required different skills and strengths. One group focused on building real, fully working electric guitars. This involved practical problem solving, teamwork and attention to detail, with each member playing a vital role in the build process.
Another group took charge of branding. They created a band name, designed a logo, produced album cover artwork and even designed custom guitar plectrums. This encouraged creativity, discussion and collective decision making, while ensuring everyone had a voice.
Music and messaging were central to the experience. One team tackled a music based quiz, while another rewrote the lyrics to a famous song. The challenge was to weave company values, conference themes and key messages into the lyrics, ready for performance later in the session.
Throughout the room, the energy was high. The space became a hive of creative activity, with people fully immersed in their tasks and working together in new ways. Laughter, discussion and collaboration flowed naturally as teams supported each other and worked towards a shared outcome.
At the end of the session, everyone came back together. The guitars were scored, the quiz was marked and each team performed their newly written song. Winners were voted for and prizes awarded, but the real success was the shared sense of achievement and connection across the whole group.
The Outcome
The impact of the session was summed up perfectly in their five star Trustpilot review:
“Excellent guitar building session. The team enjoyed and we saw good participation with everyone throwing themselves in. There was something for everyone to get stuck into and then bring it all together into a performance at the end. Thank you to Matt, Jamie & Joe who did a great job of coordinating and running the event.”
This Charity Guitar Build was more than just a team building activity. It was a statement of intent for the year ahead. Collaborative, creative, supportive and fun.
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Our team away day was all a bit last minute but Matt was fantastic with his planning!
It’s definitely something that the office will be talking about for a long time to come – 5 stars aren’t enough.
Amber-Anne Allen – PA to the COO of Trafalgar Entertainment
Are you ready to build a high performing team?
Team building is a powerful investment in your workforce, boosting trust, communication, and collaboration while reducing conflicts. Done right, it enhances employee engagement and positively impacts company culture. That’s why we create fun, energising events that help teams bond, collaborate, and step outside their comfort zones for shared success.
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